Dr. Frank Sovinsky

You may never have thought about it, yet Chiropractors are “Social Entrepreneurs.”
We have faced the brutal fact that a significant social problem exists and we are determined to solve it. Traditional approaches to health care are not working. In fact health care is on life support and the situation is deteriorating. We can help. We have a viable system for health restoration and preservation. Our solutions are remarkably elegant, logical and evolutionary.
While the conventional business entrepreneur measures performance primarily in terms of his return on investment (ROI), a Chiropractic entrepreneur measures success in terms of the impact he has on patients, his community and upon society. Yet to sustain our vision and to succeed in this mission we use entrepreneurial principles to create, organize and manage our practices. Making a profit is not incompatible with our social obligation. In fact, it is essential.
The successful Chiropractic Entrepreneur embodies leadership attributes, employs ethical business practices and delivers patient-centered clinical competencies. This creates a patient-centered experience worth talking about. You become the “go to” place in your community.
Tomorrow’s health care terrain will reward those who prepare themselves and their practices for the new market place.
You have an obligation to be successful!
Health care worldwide is on life support and the situation is deteriorating. The stats are changing minute to minute. Preventable diseases ravage not only the victims, but their families and the very fabric of society. Childhood obesity will kill the dreams of their parents. Do you get that this is a social cause and an economic disaster lurking in the closet of denial? This is not just about you anymore. Get the WHY in place and all else will follow. That is the “Big Idea.”
As an example: Health care is ready to feel the cost of its arrogant neglect. The health care industry has patted itself on the back so much that it believes its own spin. It’s time for the next reality check.
So, why does your practice exist?
Why should it exist?
“WHY” driven chiropractors inspire their staff to help them create purpose driven businesses and a game worth playing, the chance to change the world and make the statement that your lives stood for something.
A strong WHY, turns a career on. It turns your life on. It turns everyone on.
Go back to your heritage for a moment. Why did you become a chiropractor? Did a chiropractic experience change your life? Did a chiropractor’s lifestyle appeal to your utilitarian motives? Did you want to be a medical doctor but settled for this? What are you reasons today?
If you are not getting results, you have not tapped deep enough into your WHY? This is the fuel that drives your beliefs, causes you to act without fear and gets results in the world. It sustains you in tougher times.
Starting right now, today not tomorrow, tap into the why. Give your people hope and a plan. Give them a choice and a chance.
It really doesn’t matter that our entire planet is in a health care crisis. Rising costs of medical care wipe out savings accounts and bury dreams every day. What matters to me is that people in your town need your perspective and you are the only one they may listen to. Nothing is everything. No one person or profession has all the answers to what ails us. Yet many of the solutions are right in front of us if we can teach our people to ask the right questions. Pain can be debilitating but failing to address its cause is devastating.
Your WHY can become a powerful personal message. It’s about you teaching people to take the lead in their own play. It’s about arming them with strategies that work in the real world. We live in a high tech medical world with amazing breakthroughs yet many of the life wrenching symptoms that patients may be suffering with defy high tech solutions.
Without a WHY all you can do is go to work. You have the job of a chiropractor, adjusting spines all day long.
Chiropractic is a principle not a fad. What you do matters to those who come to you looking for solutions.
Our personal pursuit of happiness has led each of us to this path of service. And this path has exposed an important truth. If we are to make a difference and contribute to change in the world then we must become better chiropractic entrepreneurs, business people with a mission. We have to get our WHY on!

Listen to the FREE downloadable audio, “Life’s about to Get a Whole Lot Better. . . “    Under the Products tab on DCMentors.com home page.