Why Doesn’t Everybody Get Adjusted?

Wednesday, August 12th, 2009

Dr. Douglas Sea

Recently while having a Work-ation in the beautiful Black Hills of South Dakota I had several opportunities to adjust Dr. Sovinsky; as well as Dr Thackerey and all of our corresponding families. Traveling by car afforded me the luxury of packing my portable adjusting table just to properly tend to our flock! After one such morning adjustment cycle; Dr. Frank got off the table and proclaimed: “Wow; why doesn’t everybody get adjusted?” This simple statement prompted some very profound dialogue!

My basic premise was first and foremost that most people do not miss what they do not know exists. For example a child growing up in a war torn, poverty filled third world country somewhere probably does not miss the taste of ice-cream. Someone who has never been adjusted before simply has no way to appreciate the benefits of appropriately administered chiropractic care. Once they have benefited from true patient centered-plus care they will often return for follow-up care or maybe even less frequent but consistent adjustments simply to “feel right” or “feel better”.

Unfortunately, in my opinion, we as a profession have messed up an amazing opportunity provided to us by the forefathers of our profession. We have lost sight of the fact that the service we provide has inherent value. Not necessarily “priceless” as some in our profession would rant; but of a legitimate value. A value that is not necessarily dependent on “who is paying the bill”.
Because we have lost the appreciation for the value we provide; we have a hard time understanding why someone would be willing to exchange their hard earned cash for the opportunity to spend a couple of minutes in your presence to receive your skill. As a result we have had to create a plethora of gimmicks and schemes to first entice people through our doors and more gimmicks and/or scare tactics to keep them there; like the proverbial “Chiropractic Practice Hostage”. How many times have you heard from your own patients that they didn’t want to start going to a chiropractor because “once you start you have to go forever”!

When patients are provided a true Patient Centered-Plus experience you can be assured that more and more of them will be asking “Why doesn’t everybody get adjusted like I do?”

You are Already Living A Dream

Monday, August 3rd, 2009

Dr. Frank Sovinsky

Do you know that you are living THE dream, right here, right now? THE dream is the one you had when you decided to become a chiropractor. You knew that you wanted your life to mean something. You dreamed of helping hundreds, thousands or even hundreds of thousands of people avoid needless suffering. You worked hard to achieve this goal. You plowed your way through the matriculation process. You moved away from friends and family. You made THE decision to pursue your dream at any and all costs. You, in essence, cut off all other possibilities for your life. You took yourself out of the game of life, as it was, to create another game, one with a promise of greater social impact, personal meaning and a more affluent lifestyle. You accepted the debt and the sacrifice. You took a risk. You bet your emotional happiness and financial security on this dream. You expected it to pay off. And it has . . . paid off that is. If only you would see it. Yet, you want more. I know you do, so let’s cut to the chase. To be more successful, to manifest your dream upgrade you must first see yourself as a successful human being who is already living THE dream. If you can’t do that all else will be of little value. All else will be counterproductive. Start by giving thanks for the success you have. See yourself as a successful human, as someone who has untapped capacities and passions to be released. If you don’t start here you will have no neuronal scaffolding for getting more.

Living THE upgraded dream is possible but you will have to look at a couple of attitudes, behaviors and beliefs. In talking with clients over the past few weeks an important revelation occurred. When we talked about their goals it always came down to how many patients they wanted to see a week. Each client declared their number yet it felt like a faint echo, not a reverberating declaration of possibilities. It was intellectual, not visceral. Spoken, not felt. Read but not believed. It was like the dead zone in a cell phone’s coverage area. While you have spent many hours and processes looking at goals, a critical attitude and behavior is missing.

You see, a goal exists on a higher plain, a state where focused thoughts move matter. This plain is the space where dreams get touched, nourished and grown. This is the realm of possibilities, a place where ideas are birthed, a place where dreams mature. So why are some doctors able to manifest at such high levels and others struggle and suffer? The answer is there, it’s always been there. The great books of wisdom tell us that it is our obsession with desires that lead to our suffering. There is nothing spiritual about needless suffering. There is nothing transforming about having another bad day because you didn’t get the number you wanted. By obsession I mean choosing to be unhappy and unfulfilled unless or until you get all the things you want, THE number. By obsession I mean weak faith, where fear controls you. Fear is the driving distraction away from success. It shows up as a benign need at first. Like the need to be comforted by a sign, a change in the numbers, a hint that you are heading in the right direction. By obsessing I mean talking about the numbers, worrying about them. By obsession I mean putting a time limit on them. By obsession I mean not looking at the numbers for FEAR you will be discouraged. I bet you know what I mean and I bet it doesn’t fire you up. I’m betting it’s driving you down and pushing IT away. This mindset is a buzz kill. It takes you out of the realm of creating and throws you hard against the rocks of self doubt and misery.

So let me speak a few words of faith into your ear. Allow me to help you focus your thoughts over the next few days. And I promise the upgraded dream will show up when you least expect it.

Now that you get that you are living THE dream you had before you entered Chiropractic College, let’s assume that you want the next upgrade, which is to become a successful chiropractic entrepreneur. Since we do measure our progress by goals we must set them. We can talk about the number in the context of the social impact you want to make. “Get your why on,” then set the goal. Listen more closely to how it works. Allow me to share part of my dreamscape. I had a dream of healing, teaching and impacting people. I dreamed of helping hundreds of people with my knowledge, advice and love. I saw it then I didn’t ever think about again. I knew it would happen, I just didn’t obsess on when. No timeline.

The dream grew. It upgraded. Instead of a hundred a year it became a hundred a month, then a hundred a week, then a hundred an afternoon. And guess what? It keeps growing. Instead of hundreds it has grown to thousands and hundreds of thousands. How big is your dream?

Bad Economy or Bad Business

Saturday, August 1st, 2009

Last week I was walking around town with a group of my friends and we all walked into a store that carries clothing and accessories for the outdoor activities like hiking, backpacking and running. I walked in and my eye spotted three things immediately that I wanted! I grabbed the garments off the rack and as I headed toward the dressing rooms, I grabbed 2 more. I was excited. They were great colors and just what I’d been looking for all summer.
When I got to the dressing rooms I found there were only two and they were both occupied. I looked around for an employee to help me, but I could only find 2, a young man and woman, who were hanging out by the cash register talking about what they were going to be doing this weekend.
In an instant I draped the clothes over a nearby bench and walked out of the store. I wanted the stuff . . . but not that much.
Just this morning I was trying to purchase a new piece of equipment for our office and when I phoned the company I got a busy signal. When I phoned back I got their voicemail telling me to leave my number and someone would call me back. It’s been 2 hours since I left the message and no one has phoned me back.
I’m ready to buy, cash in hand and can’t seem to get the opportunity necessary to complete any transaction.
Is it a bad economy or bad business? Are these business owners talking around town about the woes of business in this economy, how business is down and no one is buying? If you listen to the news you are constantly bombarded with the fact that the economy isn’t so great right now. But before you go blaming your bummer business on the economy, take a look in the mirror. Take some responsibility.
People have money out there and they are willing to spend it on things the value. How many hurdles are you putting in front of them before they can spend it in your office?
• Does a new patient have to be placed on a waiting list to get into your office, or can you see the day they phone?
• Do you have enough rooms and staff to have an exam and a report occurring at the same time?
• Do you have enough phone lines?
• What happens at the unfortunate time when no can get to the phone during business hours?
• Are you open through lunch?
• Are you using your techs to the utmost?
• Are your techs well trained and do they want to be there?
• Do you want to be there?
At DC Mentors’ seminar in June Dr. Sovinsky asked the doctors in the audience how many had bigger numbers this year over last year’s. Over 75% of the audience raised their hands! Growth is possible in this economy. Take a look in the mirror.