Dr. Frank Sovinsky

Do you know that you are living THE dream, right here, right now? THE dream is the one you had when you decided to become a chiropractor. You knew that you wanted your life to mean something. You dreamed of helping hundreds, thousands or even hundreds of thousands of people avoid needless suffering. You worked hard to achieve this goal. You plowed your way through the matriculation process. You moved away from friends and family. You made THE decision to pursue your dream at any and all costs. You, in essence, cut off all other possibilities for your life. You took yourself out of the game of life, as it was, to create another game, one with a promise of greater social impact, personal meaning and a more affluent lifestyle. You accepted the debt and the sacrifice. You took a risk. You bet your emotional happiness and financial security on this dream. You expected it to pay off. And it has . . . paid off that is. If only you would see it. Yet, you want more. I know you do, so let’s cut to the chase. To be more successful, to manifest your dream upgrade you must first see yourself as a successful human being who is already living THE dream. If you can’t do that all else will be of little value. All else will be counterproductive. Start by giving thanks for the success you have. See yourself as a successful human, as someone who has untapped capacities and passions to be released. If you don’t start here you will have no neuronal scaffolding for getting more.

Living THE upgraded dream is possible but you will have to look at a couple of attitudes, behaviors and beliefs. In talking with clients over the past few weeks an important revelation occurred. When we talked about their goals it always came down to how many patients they wanted to see a week. Each client declared their number yet it felt like a faint echo, not a reverberating declaration of possibilities. It was intellectual, not visceral. Spoken, not felt. Read but not believed. It was like the dead zone in a cell phone’s coverage area. While you have spent many hours and processes looking at goals, a critical attitude and behavior is missing.

You see, a goal exists on a higher plain, a state where focused thoughts move matter. This plain is the space where dreams get touched, nourished and grown. This is the realm of possibilities, a place where ideas are birthed, a place where dreams mature. So why are some doctors able to manifest at such high levels and others struggle and suffer? The answer is there, it’s always been there. The great books of wisdom tell us that it is our obsession with desires that lead to our suffering. There is nothing spiritual about needless suffering. There is nothing transforming about having another bad day because you didn’t get the number you wanted. By obsession I mean choosing to be unhappy and unfulfilled unless or until you get all the things you want, THE number. By obsession I mean weak faith, where fear controls you. Fear is the driving distraction away from success. It shows up as a benign need at first. Like the need to be comforted by a sign, a change in the numbers, a hint that you are heading in the right direction. By obsessing I mean talking about the numbers, worrying about them. By obsession I mean putting a time limit on them. By obsession I mean not looking at the numbers for FEAR you will be discouraged. I bet you know what I mean and I bet it doesn’t fire you up. I’m betting it’s driving you down and pushing IT away. This mindset is a buzz kill. It takes you out of the realm of creating and throws you hard against the rocks of self doubt and misery.

So let me speak a few words of faith into your ear. Allow me to help you focus your thoughts over the next few days. And I promise the upgraded dream will show up when you least expect it.

Now that you get that you are living THE dream you had before you entered Chiropractic College, let’s assume that you want the next upgrade, which is to become a successful chiropractic entrepreneur. Since we do measure our progress by goals we must set them. We can talk about the number in the context of the social impact you want to make. “Get your why on,” then set the goal. Listen more closely to how it works. Allow me to share part of my dreamscape. I had a dream of healing, teaching and impacting people. I dreamed of helping hundreds of people with my knowledge, advice and love. I saw it then I didn’t ever think about again. I knew it would happen, I just didn’t obsess on when. No timeline.

The dream grew. It upgraded. Instead of a hundred a year it became a hundred a month, then a hundred a week, then a hundred an afternoon. And guess what? It keeps growing. Instead of hundreds it has grown to thousands and hundreds of thousands. How big is your dream?

Dr. Frank Sovinsky

You may never have thought about it, yet Chiropractors are “Social Entrepreneurs.”
We have faced the brutal fact that a significant social problem exists and we are determined to solve it. Traditional approaches to health care are not working. In fact health care is on life support and the situation is deteriorating. We can help. We have a viable system for health restoration and preservation. Our solutions are remarkably elegant, logical and evolutionary.
While the conventional business entrepreneur measures performance primarily in terms of his return on investment (ROI), a Chiropractic entrepreneur measures success in terms of the impact he has on patients, his community and upon society. Yet to sustain our vision and to succeed in this mission we use entrepreneurial principles to create, organize and manage our practices. Making a profit is not incompatible with our social obligation. In fact, it is essential.
The successful Chiropractic Entrepreneur embodies leadership attributes, employs ethical business practices and delivers patient-centered clinical competencies. This creates a patient-centered experience worth talking about. You become the “go to” place in your community.
Tomorrow’s health care terrain will reward those who prepare themselves and their practices for the new market place.
You have an obligation to be successful!
Health care worldwide is on life support and the situation is deteriorating. The stats are changing minute to minute. Preventable diseases ravage not only the victims, but their families and the very fabric of society. Childhood obesity will kill the dreams of their parents. Do you get that this is a social cause and an economic disaster lurking in the closet of denial? This is not just about you anymore. Get the WHY in place and all else will follow. That is the “Big Idea.”
As an example: Health care is ready to feel the cost of its arrogant neglect. The health care industry has patted itself on the back so much that it believes its own spin. It’s time for the next reality check.
So, why does your practice exist?
Why should it exist?
“WHY” driven chiropractors inspire their staff to help them create purpose driven businesses and a game worth playing, the chance to change the world and make the statement that your lives stood for something.
A strong WHY, turns a career on. It turns your life on. It turns everyone on.
Go back to your heritage for a moment. Why did you become a chiropractor? Did a chiropractic experience change your life? Did a chiropractor’s lifestyle appeal to your utilitarian motives? Did you want to be a medical doctor but settled for this? What are you reasons today?
If you are not getting results, you have not tapped deep enough into your WHY? This is the fuel that drives your beliefs, causes you to act without fear and gets results in the world. It sustains you in tougher times.
Starting right now, today not tomorrow, tap into the why. Give your people hope and a plan. Give them a choice and a chance.
It really doesn’t matter that our entire planet is in a health care crisis. Rising costs of medical care wipe out savings accounts and bury dreams every day. What matters to me is that people in your town need your perspective and you are the only one they may listen to. Nothing is everything. No one person or profession has all the answers to what ails us. Yet many of the solutions are right in front of us if we can teach our people to ask the right questions. Pain can be debilitating but failing to address its cause is devastating.
Your WHY can become a powerful personal message. It’s about you teaching people to take the lead in their own play. It’s about arming them with strategies that work in the real world. We live in a high tech medical world with amazing breakthroughs yet many of the life wrenching symptoms that patients may be suffering with defy high tech solutions.
Without a WHY all you can do is go to work. You have the job of a chiropractor, adjusting spines all day long.
Chiropractic is a principle not a fad. What you do matters to those who come to you looking for solutions.
Our personal pursuit of happiness has led each of us to this path of service. And this path has exposed an important truth. If we are to make a difference and contribute to change in the world then we must become better chiropractic entrepreneurs, business people with a mission. We have to get our WHY on!

Listen to the FREE downloadable audio, “Life’s about to Get a Whole Lot Better. . . “    Under the Products tab on DCMentors.com home page.